# Subjects & wildcards

On the previous page Acme published `orders.created` and three services subscribed to it. That subject was a flat name. This page gives the subject some structure and lets a subscriber match a whole family of them at once.

Acme is opening regional fulfillment. Orders no longer all look the same: a US order and an EU order need to land somewhere a regional service can tell them apart. The subject is where that distinction lives.

## A subject is a sequence of tokens

A **subject** is a string the server uses to match publishers to subscribers. You already used one: `orders.created`.

The `.` (dot) splits the subject into **tokens**. `orders.created` is two tokens, `orders` then `created`. The server treats each token as a separate unit when it matches.

That splitting turns a flat name into a hierarchy. Acme can put the region in the middle:

```
orders.us.created

orders.eu.created

orders.us.cancelled

orders.eu.cancelled
```

Each of those is three tokens. The first token groups them all under `orders`. The second token says which region. The third says what happened. The server isn't configured to know "region" means anything; the meaning lives entirely in the names Acme chose.

A few rules govern what a token may contain.

Subjects are **case-sensitive**. `Orders.created` and `orders.created` are two different subjects. A publisher to one won't reach a subscriber on the other.

Tokens are split by single dots only. Spaces, tabs, and line breaks aren't allowed anywhere in a subject. Stick to letters, digits, `-`, and `_` inside a token and you'll never be surprised.

## Subjects cost almost nothing to create

Acme just invented four new subjects without telling the server first. That's allowed, and it costs almost nothing.

The server keeps an **interest graph**: the in-memory record of which subjects have subscribers, from the previous page. It only holds an entry for a subject once something subscribes to it. A subject nobody listens to has no presence on the server at all.

So you don't declare subjects, allocate them, or clean them up. You publish to a name and the name exists for as long as that publish takes. A system can use millions of distinct subjects without the server slowing down, because matching walks the token tree rather than scanning every subscription.

This is why subject design is cheap to get right. Put the region in the subject, put the order ID in the subject if you want; the server has no per-name cost.

## Wildcards: subscribe to many subjects at once

A publisher always names one full subject. `nats pub` to `orders.*.created` isn't "publish to every region": it would publish to the literal subject containing a `*`, which nobody wants. Wildcards are a **subscriber-only** tool.

A **wildcard** is a token in a subscription that matches more than one literal subject. NATS has exactly two of them, and they differ in how many tokens they match.

**Message flow — Subject wildcards (animated):** Animated subject wildcards: messages on different subjects (orders.us.created, orders.eu.created, …) are routed by matching wildcard subscriptions.

* Publisher 1 → NATS (subject: orders.retail.placed)
* Publisher 2 → NATS (subject: orders.retail.shipped)
* Publisher 3 → NATS (subject: orders.wholesale.placed)
* NATS → Subscriber (subject: orders.retail.\*)
* NATS → Subscriber (subject: orders.retail.\*)

In the animation, the subscriber's pattern matches some published subjects and not others. The rest of this page is the two rules behind which is which.

### The single-token wildcard `*`

The **single-token wildcard** `*` matches exactly one token — not zero, not two.

Acme wants one analytics view of created orders across every region. Instead of subscribing to `orders.us.created` and `orders.eu.created` separately, it subscribes once to `orders.*.created`:

#### CLI

```
#!/bin/bash



# Regional analytics: catch created orders from every region with one

# subscription. The single-token wildcard * matches exactly one token in

# the region position, so orders.us.created and orders.eu.created both

# match, while orders.created and orders.us.west.created do not.

nats sub "orders.*.created"
```

The `*` sits in the region position. Walk through what it catches:

* `orders.us.created` matches: `*` takes the single token `us`.
* `orders.eu.created` matches: `*` takes the single token `eu`.
* `orders.created` does **not** match: there's no token in the region position, and `*` needs exactly one.
* `orders.us.west.created` does **not** match: two tokens sit where `*` allows only one.

The position of `*` is fixed; the token in it is free. That's the whole rule. You can also use more than one: `orders.*.*` matches any three-token subject under `orders`, with both middle and last tokens free.

### The multi-token wildcard `>`

The **multi-token wildcard** `>` matches one or more tokens, and it must be the last token in the pattern.

Acme is adding an audit service that wants every order message, at every depth, regardless of region or action. One subscription covers it:

#### CLI

```
#!/bin/bash



# Audit service: catch every order message at any depth. The multi-token

# wildcard > matches one or more tokens and must be the last token, so

# orders.> matches orders.created, orders.us.created, and

# orders.us.west.created alike.

nats sub "orders.>"
```

`orders.>` reaches the entire hierarchy under `orders`:

* `orders.created` matches: `>` takes the one token `created`.
* `orders.us.created` matches: `>` takes the two tokens `us.created`.
* `orders.us.west.created` matches: `>` takes all three remaining tokens.
* `orders` does **not** match: `>` needs at least one token after the prefix.

Because `>` matches a token *and everything after it*, it only makes sense at the end. `orders.>.created` is invalid and the server rejects it immediately with a validation error when you subscribe. There's no way to anchor a tail wildcard in the middle and still know where it stops.

This is the difference to keep: `*` is a placeholder for one token in a known shape; `>` is "everything from here down."

## A wildcard subscriber behaves like any subscriber

A wildcard doesn't change the delivery model from the last page. It changes which subjects count as a match, nothing else.

The audit service on `orders.>` is just another interested subscriber. When Acme publishes `orders.us.created`, every matching subscriber gets its own copy: the warehouse on `orders.created` does *not* (different subject now), the regional analytics on `orders.*.created` does, and the audit service on `orders.>` does. The server fans one publish out to all of them. Delivery is still at-most-once: a subscriber that's offline when the message is published does not receive it, and nothing replays it later.

That "nothing replays it later" is the limit of core NATS. A wildcard lets a service that joins now see everything published *from now on*, not what it missed before joining. Capturing the backlog so a late subscriber can catch up is what [JetStream](/learn/jetstream/.md) adds.

## Reserved prefixes to avoid

Acme can name subjects almost anything. Two prefixes are spoken for.

Subjects beginning with `$` belong to the server and its subsystems: `$SYS` for system events, and `$JS`, `$KV`, `$O`, and `$SRV` for the JetStream, Key-Value, Object-Store, and Services subsystems. Don't publish application messages under `$`.

The `_INBOX` prefix is reserved for reply subjects that clients generate automatically. You don't pick `_INBOX` names yourself, and you don't publish business messages there. The next page, on request-reply, shows exactly what `_INBOX` is for.

Keep Acme's order traffic under `orders.` and these reservations never come up.

## Try it in two terminals

With `nats-server` running, watch a wildcard catch messages it was never told about by name:

```
# Terminal 1 — the audit service: every order message, any depth

nats sub "orders.>"
```

```
# Terminal 2 — publish to two regions and a flat subject

nats pub orders.us.created '{"order_id":"ord_8w2k","customer":"acme-co","total_cents":4200,"ts":"2026-05-22T10:14:22Z"}'

nats pub orders.eu.created '{"order_id":"ord_8w2k","customer":"acme-co","total_cents":4200,"ts":"2026-05-22T10:14:22Z"}'

nats pub orders.shipped    '{"order_id":"ord_8w2k","customer":"acme-co","total_cents":4200,"ts":"2026-05-22T10:14:22Z"}'
```

All three arrive in Terminal 1. Now restart Terminal 1 with `nats sub "orders.*.created"` and re-run Terminal 2: only the two `*.created` messages arrive; `orders.shipped` no longer matches.

The wire-level `PUB`/`SUB`/`MSG` protocol is documented in [Reference → Client protocol](/reference/protocols/client.md). We only need the behavior here.

## Pitfalls

A few subject mistakes are easy to miss. Here are the ones to watch on this page.

**`>` only works as the last token.** The multi-token wildcard means "this token and everything after it," so there's no way to anchor it in the middle. `orders.>.created` isn't a valid subscription pattern, and the server rejects it rather than guessing where the tail stops. When you want a free token in the middle and a fixed token at the end, that's the job of `*`: subscribe to `orders.*.created`, not `orders.>.created`.

**Publishers can't publish "to a wildcard."** Wildcards are a subscriber-only tool. A publisher always names one fully-qualified subject. The trap is that publishing to `orders.*.created` doesn't produce an error: the `*` is taken as a literal character, so the message lands on the odd subject `orders.*.created` and every regional subscriber misses it. Publish the real subject (`orders.us.created`); reserve `*` and `>` for `nats sub` and the subscribe call in your client.

**An over-broad `orders.>` pulls more than you want.** It's tempting to subscribe to `orders.>` and filter in code, but that subscriber then receives *every* order message at every depth: shipped, cancelled, every region, forever. Subscribe to the narrowest pattern that covers your need: `orders.*.created` for regional new-order analytics, the exact subject for a single concern. Narrow interest keeps unwanted traffic off the wire entirely, rather than having your code discard it after delivery.

**Whitespace is never allowed in a subject.** A token may not contain a space, tab, or line break. The client validates this before sending, so a typo like a stray space in the region token fails fast with an invalid-subject error rather than publishing somewhere surprising:

#### CLI

```
#!/bin/bash



# A subject token may not contain whitespace. Publishing to a subject with a

# space is rejected before the message ever leaves the client: the region

# token here is "us created" with a stray space, so the client raises an

# invalid-subject error instead of silently sending it somewhere wrong.

nats pub "orders.us created" '{"order_id":"ord_8w2k","customer":"acme-co","total_cents":4200,"ts":"2026-05-22T10:14:22Z"}'



# The fix is one token per dot, no spaces: orders.us.created

nats pub "orders.us.created" '{"order_id":"ord_8w2k","customer":"acme-co","total_cents":4200,"ts":"2026-05-22T10:14:22Z"}'
```

(Reserved `$` and `_INBOX` prefixes are the other thing to avoid; see [Reserved prefixes to avoid](#reserved-prefixes-to-avoid) above.)

## Where you are

Acme's order traffic now has a shape:

* Orders publish to structured subjects: `orders.created`, `orders.us.created`, `orders.eu.created`, and so on.
* Regional analytics subscribes to `orders.*.created` to catch every region's new orders with one subscription.
* An audit service subscribes to `orders.>` to catch the whole hierarchy.

Subjects address messages; wildcards let one subscriber match a family of them. That's the addressing layer everything else in core NATS uses.

## What's next

So far every message flows one way: a publisher sends, subscribers receive, and nobody sends a reply back. The next page, [Request-reply](/learn/core-nats/request-reply.md), adds a reply path: Acme builds an inventory service that *answers* a question on `orders.inventory.check`, using a reserved `_INBOX` subject you just met.

## See also

* [Core Concepts → Subjects](/concepts/subjects.md) — the short overview of tokens and wildcards.
* [Learn → Security](/learn/security/.md) — granting or denying access per subject and wildcard.
* [Learn → Super-clusters](/learn/topologies/super-clusters.md) — how subject interest propagates across servers and regions.
